Trust Me, I'm Lying: Confessions of a Media Manipulator Book Cover Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday
Portfolio Trade
Jul 2 2013

From the Publisher: "You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don’t know is that someone is responsible for all this. Usually, someone like me.

I’m a media manipulator. In a world where blogs control and distort the news, my job is to control blogs—as much as any one person can."

What La Generalista has to say:

This is a must-read, tell-it-like-it-is book chronicling the state of modern media. Some might find this book bristling – probably because it is too close to the truth of how far journalism has fallen in an age where entertainment and speed triumph. Ryan Holiday graphically outlines how media is shaped in a digital age and the perils of anyone covered by it.

About Author

Alicia Wanless

La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.

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