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How Fear & Conflict Manipulate You

Fear and conflict are effective behavioural drivers. Conflict increases leader approval ratings, while fear drives…

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About This Site’s Author

Alicia Wanless (A.K.A. La Generalista) studies influence and propaganda in a digital age, applying her research to strategic communications campaigns. Learn more about her work here or connect with Alicia via social channels linked here below:
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What to Read
This Is Why We Can’t Have Nice Things

This book is amazing. Full stop. This Is Why We Can’t Have Nice Things by Whitney Phillips is a must read for…
- 03/10/2018
  Snow Crash
- 07/05/2018
  Fantasyland
- 30/04/2018
  The Influencing Machine
Recent Posts

We have a problem, but it isn’t technology.

There is an elephant in the room – and it is persuasion. Until we come to grips with its role in Western society, we cannot tackle issues associated with the shaping of the information environment.

How can we be at war?

“How can we be at war, if we don’t even know what we are talking…

Disinformation, Persuasion, and the Information Environment

At the 2018 RightsCon conference in Toronto, we had the opportunity to test an experimental…

Participatory Propaganda and the 2018 Ontario Election

Two “grassroots” political Facebook pages outstripped official party pages in follower engagement during the 2018…

Integrating Information Activities into Training

Special Report Integrating Information Activities into Training This report draws from a talk prepared and…

For Every Action There is an Information Reaction

Originally published by The Strategy Bridge with Michael Berk The internet, social media, artificial intelligence, and…

Browsing: Presidential

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