Jonah Berger

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Invisible Influence

I should probably preface what follows with the fact that I am a big fan of…

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Contagious

Contagious: Why Things Catch On by Jonah Berger is an insightful study of what sort of…

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About This Site’s Author
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Learn more about her work here
Alicia Wanless is the Director of the Partnership for Countering Influence Operations at the Carnegie Endowment for International Peace, which aims to foster evidence-based policymaking for the governance of the information environment. In partnership with Princeton University, Alicia is developing the Institute for Research on the Information Environment, a multinational, multistakeholder research facility. Alicia created a multistakeholder network in partnership with the G7 Rapid Response Network to support information integrity efforts in Ukraine. Alicia was a technical advisor to Aspen Institute’s Commission on Information Disorder and is a founding member of its Global Cybersecurity Group. She is also an expert advisor to the World Economic Forum’s Global Coalition for Digital Safety. At King’s College London in War Studies, she completed her PhD combining strategic theory and ecology in a new approach to understanding conflict within the information environment.Her work has been featured in Lawfare, The National Interest, Foreign Policy, and CBC.
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What to Read
This Is Why We Can’t Have Nice Things
This book is amazing. Full stop. This Is Why We Can’t Have Nice Things by Whitney Phillips is a must read for…
- 03/10/2018
  Snow Crash
- 07/05/2018
  Fantasyland
- 30/04/2018
  The Influencing Machine
Recent Posts

Worried About Disinformation? Let’s Get Strategic
Success in the information environment requires an approach that seeks to understand and improve the…

The Peril of Persuasion in the Big Tech Age
Persuasion is essential to society and democracy, but we need new rules governing how companies…

Unmasking the Truth: Public Health Experts, the Coronavirus, and the Raucous Marketplace of Ideas
As the world continues to weather the coronavirus pandemic, reliable information from public health experts…

The Coronavirus Is a Boon for Global Propagandists
There’s no time like a crisis for propaganda, so it is no surprise that states and other influence operators are seizing the new coronavirus outbreak to better position themselves at home and abroad.

Warren Has a Plan for Disinformation—What About Everyone Else?
Democracy derives legitimacy from the ability of citizens to make informed and free decisions, particularly during elections, so the public should expect more from candidates vying for the country’s top job.

The Audience is the Amplifier
Propaganda is changing in a Digital Age. What once was a top-down effort to the…