Edward Bernays | La Generalista

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Propaganda

What La Generalista has to say: From the father of modern public relations (and nephew…

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Alicia Wanless (A.K.A. La Generalista) studies influence and propaganda in a digital age, applying her research to strategic communications campaigns. Learn more about her work here or connect with Alicia via social channels linked here below:
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What to Read
This Is Why We Can’t Have Nice Things

This book is amazing. Full stop. This Is Why We Can’t Have Nice Things by Whitney Phillips is a must read for…
- 03/10/2018
  Snow Crash
- 07/05/2018
  Fantasyland
- 30/04/2018
  The Influencing Machine
Recent Posts

The Audience is the Amplifier

Propaganda is changing in a Digital Age. What once was a top-down effort to the…

How Do You Define a Problem Like Influence?

Myriad actors attempt to shape the information environment for specific aims. The capabilities enabled through…

The Changing Nature of Propaganda

Information has always been used in conflict to sway opponents and mobilise supporters. In recent…

Armed with Ethics: Communicating in an Information Age

This piece draws from a talk delivered at the Canadian Public Relations Society’s annual conference…

Diplomacy in a Digital Age

On 15 February 2019, the Young Transatlantic Initiative and the General Delegation of the Government…

We have a problem, but it isn’t technology.

There is an elephant in the room – and it is persuasion. Until we come to grips with its role in Western society, we cannot tackle issues associated with the shaping of the information environment.

Browsing: Edward Bernays

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