What La Generalista has to say:

From the father of modern public relations (and nephew of Freud) comes the seminal book on shaping popular opinion. This is a must read for anyone who wants to understand how information is manipulated to influence perspectives. Best watched in tandem with BBC’s documentary on Edward Bernays’ and his own influence:

About Author

La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia researches how we shape — and are shaped — by a changing information space. With more than a decade of experience in researching and analysing the information environment, focusing on propaganda and information warfare, Alicia conducts content and network analysis, and has developed original models for identifying and analysing digital propaganda campaigns. Alicia is currently a PhD Researcher at King’s College exploring alternative frameworks for understanding the information environment.

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