Propaganda & Persuasion
Propaganda & Persuasion Book Cover Propaganda & Persuasion
Garth S. Jowett and Victoria J. O'Donnell
Non-Fiction
Sage Publications
March 12, 2014 - 6 edition
Paperback
480

"Propaganda and Persuasion, Sixth Edition, by Garth S. Jowett and Victoria O'Donnell, is the only book of its kind to comprehensively cover the history of propaganda and offer insightful definitions and methods to analyze it. Fascinating examples, from ancient times to present day, facilitate a solid understanding of what propaganda is. The book includes current research in propaganda and persuasion, discusses the use of propaganda in psychological warfare, and offers students a systematic approach to analyzing the propaganda and persuasion they will encounter in everyday life."

If your aim is to really understand propaganda, this is the one book you absolutely must read. Now in its 6th edition, Propaganda & Persuasion is a sweeping and in depth look at propaganda and its role in society.

Authors Garth S. Jowett and Victoria O’Donnell have compiled the seminal book pulling together the various bits of independent research on propaganda that has mostly emerged in the past century. Propaganda & Persuasion goes much further, however, than simply bringing studies together, recounting how propaganda has been used in a grand historical showcase, reviewing the various research areas covering propaganda and theories put forward as a result, and guiding the reader through identifying and analyzing propaganda through real case studies.

Sheepishly, I must admit it took me quite some time to get through the entire book – but not because of the writing. The authors offer up an engaging and enjoyable style, that even makes the review on different schools of thought around propaganda easy to read and absorb. More so it is the sheer volume of information comprising Propaganda & Persuasion – this really is a comprehensive work – and I look forward to any future updates to it.

Propaganda & Persuasion is available for purchase at Amazon.


About Author

Alicia Wanless

La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.

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