Fascinate: Your 7 Triggers to Persuasion and Captivation Book Cover Fascinate: Your 7 Triggers to Persuasion and Captivation
Sally Hogshead
HarperBusiness
Feb 9 2010
Hard Cover
256

From the publisher: "To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated."

What La Generalista has to say:

This is an intriguing perspective on how people are captivated and what holds their attention. Sally Hogshead has narrowed the scope of what fascinates down to just 7 triggers and neatly categorizes and explains them.

We listened to the audio version of this book, which was infectiously read by the author herself. Alas, the audiobook often seemed more a plug for Sally’s fascination assessment which was described as free in the book, but in fact costs extra. Indeed, Sally has built up quite the consultancy around this book, which leaves the audio version feeling much more of a marketing tool than anything truly fascinating. Still, it’s worth a read if you can ignore the plugs; the written version might be far less self-promotion heavy.

About Author

Alicia Wanless

La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age.

Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.

Leave A Reply