What La Generalista has to say:

This is an intriguing perspective on how people are captivated and what holds their attention. Sally Hogshead has narrowed the scope of what fascinates down to just 7 triggers and neatly categorizes and explains them.

We listened to the audio version of this book, which was infectiously read by the author herself. Alas, the audiobook often seemed more a plug for Sally’s fascination assessment which was described as free in the book, but in fact costs extra. Indeed, Sally has built up quite the consultancy around this book, which leaves the audio version feeling much more of a marketing tool than anything truly fascinating. Still, it’s worth a read if you can ignore the plugs; the written version might be far less self-promotion heavy.

About Author

La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia is the director of the Partnership for Countering Influence Operations at the Carnegie Endowment for International Peace. With a growing international multi-stakeholder community, the Partnership aims to foster evidence-based policymaking to counter threats within the information environment. Wanless is currently a PhD Researcher at King’s College London exploring how the information environment can be studied in similar ways to the physical environment. She is also a pre-doctoral fellow at Stanford University’s Center for International Security and Cooperation, and was a tech advisor to Aspen Institute’s Commission on Information Disorder. Her work has been featured in Lawfare, The National Interest, Foreign Policy, and CBC.

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