Contagious: Why Things Catch On by Jonah Berger is an insightful study of what sort of information spreads. Conveyed with real-world examples, Contagious is at once analytical and practical. Berger explores the impact of social currency, triggers, emotions and more on the spreading and accepting of messages and information. This book is useful for marketers and propagandists alike.
For an added treat, try the audio book as read by Jonah Berger. This is one academic we’d love to hear present live.
Contagious: Why Things Catch On is available for purchase on Amazon.