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Facebook is Dead. Long Live Facebook!

Facebook is the social media network everyone loves to hate. From cries over privacy invasion…

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Part 3: The LinkedIn Experiment

InMails & Inspiration Upon downgrading my LinkedIn account, I found myself with 15 unused inMails…

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Part 2: The LinkedIn Experiment

Premium Accounts Sales can be tempting. LinkedIn lured me into a premium account with a…

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Part 1: The LinkedIn Experiment

For the past few months, I have been experimenting with various social media networks. While…

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Twitter Ads

Twitter recently expanded its self-service ads into Canada. And the question nagged, how effective are…

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Conan & I

After using LinkedIn for nearly 7 years, my account finally saw some action – and…

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About This Site’s Author
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Learn more about her work here
Alicia researches how we shape — and are shaped — by a changing information space. With more than a decade of experience in researching and analysing the information environment, focusing on propaganda and information warfare, Alicia conducts content and network analysis, and has developed original models for identifying and analysing digital propaganda campaigns. Alicia is currently a PhD Researcher at King’s College exploring alternative frameworks for understanding the information environment.
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What to Read
This Is Why We Can’t Have Nice Things
This book is amazing. Full stop. This Is Why We Can’t Have Nice Things by Whitney Phillips is a must read for…
- 03/10/2018
  Snow Crash
- 07/05/2018
  Fantasyland
- 30/04/2018
  The Influencing Machine
Recent Posts

Worried About Disinformation? Let’s Get Strategic
Success in the information environment requires an approach that seeks to understand and improve the…

The Peril of Persuasion in the Big Tech Age
Persuasion is essential to society and democracy, but we need new rules governing how companies…

Unmasking the Truth: Public Health Experts, the Coronavirus, and the Raucous Marketplace of Ideas
As the world continues to weather the coronavirus pandemic, reliable information from public health experts…

The Coronavirus Is a Boon for Global Propagandists
There’s no time like a crisis for propaganda, so it is no surprise that states and other influence operators are seizing the new coronavirus outbreak to better position themselves at home and abroad.

Warren Has a Plan for Disinformation—What About Everyone Else?
Democracy derives legitimacy from the ability of citizens to make informed and free decisions, particularly during elections, so the public should expect more from candidates vying for the country’s top job.

The Audience is the Amplifier
Propaganda is changing in a Digital Age. What once was a top-down effort to the…