About La Generalista
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age.
Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.
In presenting on the Age of (Dis)information and Participatory Propaganda, Alicia has participated in events at Wilton Park, the Hedayah Centre, Oxford and Ryerson Universities, Whitehall, NATO’s ARRC, the NATO-USSOCOM Joint Senior Psychological Operations Conference, the UK’s Joint Information Activities Group and the Montreal Institute for Genocide and Human Rights Studies, among others. Alicia also advises on Red team Information Activities and strategic communication for military exercises.
Alicia currently sits on programming committees for the conferences Social Media and Society, and RightsCon. She has also undertaken research on Facebook usage during the U.S. elections with Ryerson University’s Social Media Lab and is currently working on book chapters related to strategic communications and propaganda for two separate text books.
View her LinkedIn profile for the complete job functions and extended tale.
Watch Alicia's TED Talk on Falling Down the Digital Rabbit Hole: