About La Generalista

Alicia WanlessLa Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age.

Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.  

Alicia has trained journalists, social activists, and military personnel, as well as given talks on the Age of (Dis)informationBeyond understanding how information influences human behaviour – Alicia knows how to implement campaigns that motivate people into action.

Business_CardBackView her LinkedIn profile for the complete job functions and extended sordid tale.

Alicia is currently undertaking research on Facebook usage during the U.S. elections with Ryerson University’s Social Media Lab.

While Alicia works internationally, she can usually be found hiding on 50-acres outside Spencerville, Canada.


Watch Alicia's TED Talk on Falling Down the Digital Rabbit Hole: