About La Generalista
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age.
Alicia researches how we shape — and are shaped — by a changing information space. With more than a decade of experience in researching and analysing the information environment, focusing on propaganda and information warfare, Alicia conducts content and network analysis, and has developed original models for identifying and analysing digital propaganda campaigns.
Alicia applies this learning to support government, military and major tech companies to develop policies and integrate information activities into training programs that better reflect how the information environment is manipulated.
Since 2017 alone, she shared her work and insights with senior government, military and academic experts at Wilton Park, Oxford and Ryerson Universities, the Hedayah Centre, NATO’s ARRC and the Multi National Information Operations Experiment, the NATO-USSOCOM Joint Senior PsyOps Conference, the UK’s JIAG, and the Lawrence Livermore National Laboratory.
Alicia is currently a DPhil student at King’s College comparing NATO and Russian approaches to information warfare. She is the director of research at Alton Corp and director of strategies at the Centre for Dynamic Research. Alicia is also helping Facebook to address issues related to information operations.
Alicia’s work has been featured in the CBC, Forbes, and The Strategy Bridge, and she has co-authored numerous academic papers and chapters related to propaganda including on: Strategic Leaking, Propaganda and Journalism; Participatory Propaganda; and Clicktavism.
In 2018, Alicia sat on programming committees for the conferences Social Media and Society, and RightsCon. She has also undertaken research on Facebook usage during the U.S. elections with Ryerson University’s Social Media Lab.
View her LinkedIn profile for the complete job functions and extended tale.
Watch Alicia's TED Talk on Falling Down the Digital Rabbit Hole: