Strategic Communications requires creativity, calculation and skill. While the messaging that an audience ultimately sees might be simple, the process of creating and distributing that content is anything but easy. Below is an infographic explaining the many steps in the process. A strategic communicator should understand the entire development – and be able to execute most of it in a pinch.
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia researches how we shape — and are shaped — by a changing information space. As the Director of Strategic Communications at The SecDev Foundation, Alicia develops campaigns and strategies for engaging beneficiaries in outreach and behavioural change. Her work includes developing a training program that deals with verifying information and the spread of content online, and has supported projects in the Middle East, Vietnam and the post-Soviet space.