Strategic Communications requires creativity, calculation and skill. While the messaging that an audience ultimately sees might be simple, the process of creating and distributing that content is anything but easy. Below is an infographic explaining the many steps in the process. A strategic communicator should understand the entire development – and be able to execute most of it in a pinch.
La Generalista is the online identity of Alicia Wanless – a researcher and practitioner of strategic communications for social change in a Digital Age. Alicia researches how we shape — and are shaped — by a changing information space. With more than a decade of experience in researching and analysing the information environment, focusing on propaganda and information warfare, Alicia conducts content and network analysis, and has developed original models for identifying and analysing digital propaganda campaigns. Alicia is currently a PhD Researcher at King’s College exploring alternative frameworks for understanding the information environment.