Monthly Archives: March, 2014

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Propaganda

What La Generalista has to say: From the father of modern public relations (and nephew…

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Spinfluence

What La Generalista has to say: Spinfluence is an entertaining and easy-to-read primer on all…

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Contagious

Contagious: Why Things Catch On by Jonah Berger is an insightful study of what sort of…

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Fascinate

What La Generalista has to say: This is an intriguing perspective on how people are captivated…